DevRel(Developer Relations) ๋ฐ๋ธŒ๋ ์ด๋ž€?
๋ณธ๋ฌธ ๋ฐ”๋กœ๊ฐ€๊ธฐ
๋””์ง€ํ„ธ ๊ฟ€ํŒ

DevRel(Developer Relations) ๋ฐ๋ธŒ๋ ์ด๋ž€?

by ์ผ์ƒ์„ ๊ณต์œ ํ•จ๋‹ˆ๋‹ค 2022. 5. 28.
PR : Public Relation
CR : Customer Relation
DR : Developer Relations

 

Developer Relations ์€ ์‹ค๋ฆฌ์ฝ˜๋ฐธ๋ฆฌ์—์„œ ์ผ๋ฐ˜ํ™”๋˜์–ด ์žˆ๋Š” ํ™œ๋™์œผ๋กœ 2010๋…„๋„ ์ค‘๋ฐ˜๋ถ€ํ„ฐ ํ•œ๊ตญ์—์„œ๋„ ๊ฟˆํ‹€๊ฑฐ๋ฆฌ๊ธฐ ์‹œ์ž‘ํ–ˆ๋‹ค.
(2006๋…„, ๊ตฌ๊ธ€์˜ ๊ฐœ๋ฐœ์ž ํ”Œ๋žซํผ ๊ฐœ๋ฐœ์ž ์ปค๋ฎค๋‹ˆํ‹ฐ์˜ ์ตœ๊ณ  ์ƒํƒœ๊ณ„๋กœ ๋งŒ๋“ค๊ธฐ ์œ„ํ•ด ๋งŒ๋“ค์–ด์กŒ๊ณ , ์ „์„ธ๊ณ„๋กœ ํผ์กŒ๋‹คํ•จ.)

The DevRel team was founded in the US in 2006 with the goal of making Android, HTML5 and the Google Developer platform the greatest ecosystem for the developer community.

 

PR์€ ์ผ๋ฐ˜๋Œ€์ค‘์„ ๋Œ€์ƒ์œผ๋กœ ๊ฐœ์ธ์ด๋‚˜ ํšŒ์‚ฌ๋ฅผ ๊ณต๊ฐœ์ ์œผ๋กœ ์•Œ๋ฆฌ๊ณ  ํ™๋ณดํ•˜๋Š” ํ™œ๋™
DR(์ดํ•˜, DevRel)์€ ๊ฐœ๋ฐœ์ž๋ฅผ ๋Œ€์ƒ์œผ๋กœ ํšŒ์‚ฌ์˜ ๋ฌธํ™”๋‚˜ ๊ธฐ์ˆ ์„ ์•Œ๋ฆฌ๊ณ  ํ™๋ณดํ•˜๋Š” ํ™œ๋™

DevRel ์„ DR๋กœ ์‚ฌ์šฉํ•˜์ง€ ์•Š๋Š” ์ด์œ ๋Š” DR์ด ์ด๋ฏธ Disaster Recovery (์žฌํ•ด ๋ณต๊ตฌ) ๋กœ ์‚ฌ์šฉ๋˜๊ณ  ์žˆ๊ธฐ ๋•Œ๋ฌธ์ด๋‹ค. 

์ข€ ๋” ๋‚˜์•„๊ฐ€ ๊ฐœ๋ฐœ์ž๋ฅผ ๋„˜์–ด ๊ธฐ์ˆ  ์ƒํƒœ๊ณ„์— ์šฐ๋ฆฌ ํšŒ์‚ฌ๋ฅผ ํ™๋ณดํ•˜๊ณ  ๊ฐœ๋ฐœ์ž๋ฅผ ๋ชจ์œผ๋Š” ํ™œ๋™๋“ค์ด ํฌํ•จ๋œ๋‹ค. ์šฐ๋ฆฌ ํšŒ์‚ฌ์—์„œ ๋งŒ๋“  ๊ธฐ์ˆ  ํ”Œ๋žซํผ์„ ํ™๋ณดํ•˜๊ณ  ์‚ฌ์šฉํ•˜๊ฒŒ ๋งŒ๋“ฆ์œผ๋กœ์จ ํ™๋ณด์™€ ๊ฐœ๋ฐœ์ž๋ฅผ ๋ชจ์œผ๊ธฐ๋„ ํ•œ๋‹ค. 

DevRel ํ™œ๋™์€ ์•„๋ž˜์˜ ํ™œ๋™์„ ํฌํ•จํ•˜๊ณ  ์žˆ๋‹ค (์œ„ํ‚ค)

  • Developer Marketing: Outreach and engagement activities to create awareness and convert developers to use a product.
  • Developer Education: Product documentation and education resources to aid learning and build affinity with a product and community.
  • Developer Experience (DX): Resources like a developer portal, product, and documentation, to activate the developer with the least friction.
  • Developer Success: Activities to nurture and retain developers as they build and scale with a product.
  • Community:

 

DevRel ํ™œ๋™์„ ํ•˜๋Š” ์ง๋ฌด๋Š” ์ผ๋ฐ˜์ ์œผ๋กœ Developer Advocate(๋””๋ฒจ๋กœํผ ์•„๋“œ๋ณด์บ‡) ๋˜๋Š” Evangelists(์—๋ฐ˜์ ค๋ฆฌ์ŠคํŠธ) ๋ผ ๋ถ€๋ฅธ๋‹ค. ์œ„ํ‚ค์—์„œ ์ •์˜ํ•˜๊ณ  ์žˆ๋Š” ์ง๋ฌด๋กœ ๋ณด๋ฉด Technical Writers(ํ…Œํฌ๋‹ˆ์ปฌ ๋ผ์ดํ„ฐ)๋„ DR ํ™œ๋™์„ ํ•˜๋Š” ์ง๋ฌด๋กœ ํฌํ•จ๋œ๋‹ค.

  • Developer Advocates (aka Developer Evangelists): Focus on getting the word out (i.e., evangelizing) through various means such as speaking at conferences, attending meetups, hosting hackathons, creating code samples, building webinars, hosting virtual office hours and/or advocating by acting as a liaison between the community and internal product teams. They likely have coding experience and may collect feedback, create demos/code samples, or find solutions to issues with the product.
  • Developer Experience (DX) Practitioners: Own user experience initiatives for products developers use.DX encompasses both products and documentation, and DX practitioners may deal with SDK or API design, onboarding flows, and documentation.
  • Technical Community Managers: Community managers who focus on conversations of a technical nature, about technical aspects of a product. They may identify and track opportunities for Developer Advocacy teams to educate and inspire their peer developers.
  • Developer Marketers: Target and capture software developers' attention to grow awareness, adoption and advocacy of tools, solutions, and platforms. They focus on solving real-world problems by providing solutions to help developers improve their workflows and increase development efficiency. They also facilitate developer advocacy by empowering and evangelizing developers to champion a target product.
  • Technical Writers: Technical writers produce content such as online help, manuals, white papers, etc. A technical writer is often considered a DevRel role.

 

DevRel ์€ ์ „ ์‚ฐ์—…๊ตฐ์—์„œ ๊ณ ๋ฃจ ์‚ฌ์šฉ๋˜๊ณ  ์žˆ์ง€๋Š” ์•Š๋‹ค. ์‹œ์ž‘์ด ์‹ค๋ฆฌ์ฝ˜๋ฐธ๋ฆฌ์ด๋‹ค๋ณด๋‹ˆ ITํšŒ์‚ฌ๋ฅผ ์ค‘์‹ฌ์œผ๋กœ ํผ์ง€๊ณ  ์žˆ๋‹ค.
(์œ„ํ‚ค 2021๋…„ ๋ถ„๋ฅ˜ํ†ต๊ณ„)

  • ์ •๋ณด ๊ธฐ์ˆ /์„œ๋น„์Šค 44.6%
  • SaaS 20.5%
  • ํ†ต์‹  6.2%
  • ๊ธˆ์œต ์„œ๋น„์Šค 7.7%

 

์ถ”์ฒœ ๋„์„œ : Mary Thengvall ์˜ 
The Business Value of Developer Relations: How and Why Technical Communities Are Key To Your Success

Mary Thengvall
Mary Thengvall is a connector of people at heart, both personally and professionally. She loves digging into the strategy of how to build and foster developer communities and has been doing so for over 10 years. In addition to her work, she's known for being "the one with the dog," thanks to her ever-present medical alert service dog Ember.
Mary is founder and co-host of Community Pulse, a podcast for Developer Relations professionals. She curates DevRel Weekly, a weekly newsletter that brings you a curated list of articles, job postings, and events every Thursday. She's also a founding member and "Benevolent Queen" of the Evangelist Collective Slack team.
Mary is also a member of Prompt, a non-profit that encourages people to openly talk about mental illness in tech. She speaks at various conferences and events about building and fostering technical communities as well as how to prevent burnout in yourself and your team.
 

Amazon.com

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์ถ”์ฒœ๋„์„œ : Caroline Lewko and James Parton ์˜
Developer Relations: How to Build and Grow a Successful Developer Program

 

Amazon.com

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What I love about Google DevRel

Google DevRel is engineering driven. A glimpse at our values.

medium.com

 

DevRel – Place Of 42Seoul Story

์ด๋…ธ๋ฒ ์ด์…˜ ์•„์นด๋ฐ๋ฏธ์™€ ํ˜‘์—…ํ•˜๋Š” ๊ธฐ์—…๋“ค ์†Œ๊ฐœ ์–ด๋–ค ๊ธฐ์—…์— ์–ด๋–ค ๋ถ€์„œ๊ฐ€ ์žˆ๋Š”์ง€, ์–ด๋–ค ๊ฐœ๋ฐœํŒ€์ด ์žˆ๋Š”์ง€, ์–ด๋–ป๊ฒŒ ์ผํ•˜๋Š”์ง€ ๋“ฑ์„ ์†Œ๊ฐœํ•จ

42place.innovationacademy.kr

 

KPIs and metrics for DevRel Programs

Beyond marketing activities, there is little information about what and how DevRel programs should be measured. In this post, we share a list of the most useful metrics and KPIs for DevRel based on different touch points developer audiences interact with a

blog.bitergia.com

 

Pro Tips for Developer Relations

Are you in developer advocacy or a frequent conference speaker? Read this post for tips and tricks for making your life a lot easier.

developer.okta.com

 

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