DevRel(Developer Relations) 데브렐이란?

PR : Public Relation
CR : Customer Relation
DR : Developer Relations

 

Developer Relations 은 실리콘밸리에서 일반화되어 있는 활동으로 2010년도 중반부터 한국에서도 꿈틀거리기 시작했다.
(2006년, 구글의 개발자 플랫폼 개발자 커뮤니티의 최고 생태계로 만들기 위해 만들어졌고, 전세계로 퍼졌다함.)

The DevRel team was founded in the US in 2006 with the goal of making Android, HTML5 and the Google Developer platform the greatest ecosystem for the developer community.

 

PR은 일반대중을 대상으로 개인이나 회사를 공개적으로 알리고 홍보하는 활동
DR(이하, DevRel)은 개발자를 대상으로 회사의 문화나 기술을 알리고 홍보하는 활동

DevRel 을 DR로 사용하지 않는 이유는 DR이 이미 Disaster Recovery (재해 복구) 로 사용되고 있기 때문이다. 

좀 더 나아가 개발자를 넘어 기술 생태계에 우리 회사를 홍보하고 개발자를 모으는 활동들이 포함된다. 우리 회사에서 만든 기술 플랫폼을 홍보하고 사용하게 만듦으로써 홍보와 개발자를 모으기도 한다. 

DevRel 활동은 아래의 활동을 포함하고 있다 (위키)

• Developer Marketing: Outreach and engagement activities to create awareness and convert developers to use a product.
• Developer Education: Product documentation and education resources to aid learning and build affinity with a product and community.
• Developer Experience (DX): Resources like a developer portal, product, and documentation, to activate the developer with the least friction.
• Developer Success: Activities to nurture and retain developers as they build and scale with a product.
• Community:

 

DevRel 활동을 하는 직무는 일반적으로 Developer Advocate(디벨로퍼 아드보캇) 또는 Evangelists(에반젤리스트) 라 부른다. 위키에서 정의하고 있는 직무로 보면 Technical Writers(테크니컬 라이터)도 DR 활동을 하는 직무로 포함된다.

• Developer Advocates (aka Developer Evangelists): Focus on getting the word out (i.e., evangelizing) through various means such as speaking at conferences, attending meetups, hosting hackathons, creating code samples, building webinars, hosting virtual office hours and/or advocating by acting as a liaison between the community and internal product teams. They likely have coding experience and may collect feedback, create demos/code samples, or find solutions to issues with the product.
• Developer Experience (DX) Practitioners: Own user experience initiatives for products developers use.DX encompasses both products and documentation, and DX practitioners may deal with SDK or API design, onboarding flows, and documentation.
• Technical Community Managers: Community managers who focus on conversations of a technical nature, about technical aspects of a product. They may identify and track opportunities for Developer Advocacy teams to educate and inspire their peer developers.
• Developer Marketers: Target and capture software developers' attention to grow awareness, adoption and advocacy of tools, solutions, and platforms. They focus on solving real-world problems by providing solutions to help developers improve their workflows and increase development efficiency. They also facilitate developer advocacy by empowering and evangelizing developers to champion a target product.
• Technical Writers: Technical writers produce content such as online help, manuals, white papers, etc. A technical writer is often considered a DevRel role.

 

DevRel 은 전 산업군에서 고루 사용되고 있지는 않다. 시작이 실리콘밸리이다보니 IT회사를 중심으로 퍼지고 있다.
(위키 2021년 분류통계)

• 정보 기술/서비스 44.6%
• SaaS 20.5%
• 통신 6.2%
• 금융 서비스 7.7%

 

추천 도서 : Mary Thengvall 의 
The Business Value of Developer Relations: How and Why Technical Communities Are Key To Your Success

Mary Thengvall
Mary Thengvall is a connector of people at heart, both personally and professionally. She loves digging into the strategy of how to build and foster developer communities and has been doing so for over 10 years. In addition to her work, she's known for being "the one with the dog," thanks to her ever-present medical alert service dog Ember.
Mary is founder and co-host of Community Pulse, a podcast for Developer Relations professionals. She curates DevRel Weekly, a weekly newsletter that brings you a curated list of articles, job postings, and events every Thursday. She's also a founding member and "Benevolent Queen" of the Evangelist Collective Slack team.
Mary is also a member of Prompt, a non-profit that encourages people to openly talk about mental illness in tech. She speaks at various conferences and events about building and fostering technical communities as well as how to prevent burnout in yourself and your team.

Amazon.com

 

추천도서 : Caroline Lewko and James Parton 의
Developer Relations: How to Build and Grow a Successful Developer Program

Amazon.com

 

 

 

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